Alternative Sexuality In Advertising
Wednesday, March 16th, 2011Earlier today I was listening to a Pandora mix I entitled “Flog Me, I’m Irish” and an advertisement said, “Why be monogamous with your sound selection?” Which I thought was pretty cool, until it went on to imply that the opposite of monogamy is promiscuity, a word which has some pretty negative connotations of indiscriminate sex.
Then I was watching a YouTube video and saw a little animated ad of a guy using a back scrubber to put Axe body wash on, which cross-faded into a girl draping a flogger over her back.
It then went on to say “The cleaner you are, the dirtier you get.” If only the flogger she had weren’t so crappy.
So weird seeing BDSM going mainstream. Do vanilla people watching this commercial even know what a flogger is? Who wears Axe – teenage boys? Is that who this commercial is targeting?
So does this mean that every boy who uses Axe is actually a secret woman who flogs herself? Who greenlit this ad?
Agreed on both counts. I have no idea what message this ad was trying to get across, other than (poorly) trying to set up a link between Axe body wash and hot kinky women.